Lacoste Replaces Its Iconic Crocodile Logo With Other Animals! Find Out Why Here

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Some of these logos are really cute.

Lacoste new logo: Lacoste is replacing their iconic crocodile logo with 10 of the most endangered species in the world for a special limited-edition capsule collection.

Instead of their iconic crocodile logo on their classic polo tees, the brand will be printing icons of endangered species for this limited collection.

How limited with the Lacoste new logo polo tees be? The brand is producing a number of polo shirts in correspondence to how many of each species are left in the wild.

For example, there will only be 30 pieces of the Vaquita or Gulf of California porpoise. This move by the fashion company is in support of the International Union for Conservation of Nature’s Save Our Species programme.

lacoste new logo

Source: Lacoste

Check out the full list of Lacoste new logo polo tees in their Lacoste x Save Our Species Collection here:

1. Vaquita

lacoste new logo

Source: Lacoste

The Vaquita, or Gulf of California porpoise, is a solitary sea mammal that enjoys swimming at a leisurely pace in shallow waters. On average, it is about 48 kilos and measures 1.5 meter in length. It is one of the most critically endangered species due to shrimp gill nets in which it can get entangled.

2. The Burmese Roofed Turtle

lacoste new logo

Source: Lacoste

This turtle is found in Burma, but not many are left due to rampant egg collection for local and distant consumption. Its easily predictable nesting sites and reproduction periods make it an endangered species with man as its first predator.

3. The Northern Sportive Lemur

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Source: Lacoste

The lemur is a primate that measures just over 50 centimetres from head to tail. This tiny animal only weights about 800 grams and is found in the dry forests of Northern Madagascar. However, due to intensive poaching and the destruction of its habitat for agriculture and deforestation, it is now a critically-endangered species.

4. The Javan Rhino

lacoste new logo

Source: Lacoste

These Rhinos are called the Javan Rhinos as they are from the Java region in Indonesia. They are very rare, quiet and solitary animals, and under the protection of the Rhino Protection Unit. They have a low reproduction rate. Coupled with intensive poaching for their horns, they are endangered.

5. The Cao-vit Gibbon

lacoste new logo

Source: Lacoste

This is one of the rarest ape species in the world. Its weight ranges from 5 to 10 kilos but it is an agile creature nonetheless. This gibbon can be found only in a forest at the border of China and Vietnam. But deforestation has reduced its habitat, causing the species to become endangered.

6. The Kakapo

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Source: Lacoste

It is unfortunate that this flightless, nocturnal parrot is an endangered species simply because of its low reproduction rate. The beautiful bird features a yellowish moss green hue and brown plumage. The species is native to New Zealand and measures up to 60 centimetres.

7. The California Condor

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Source: Lacoste

The California condor is the largest flying bird in America with a wingspan of up to a whopping 3 metres! You can identify it by its red orange bald head and a body of black features. Sadly, its survival is threatened by lead poisoning and human-induced garbage that pollutes its natural habitat.

8. The Saola

lacoste new logo

Source: Lacoste

The saola is one of the only large mammals in critical danger of extinction in the world. It is found in the forests and mountains of Vietnam and Laos. They are typically very shy and prefer to remain in solitary. These herbivores are a victim of intensive poaching.

9. The Sumatran Tiger

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Source: Lacoste

Like many of the endangered species, this carnivore is native to Indonesia. It can weigh up to 100 kilos and measure up to 2 meters in length. It is genetically distinct from other territorial tigers and constitutes a subspecies in itself. But it faces serious threats of poaching and deforestation.

10. The Anegada Ground Iguana

lacoste new logo

Source: Lacoste

This iguana from the British Virgin Island of Anegada, is an herbivore that can weigh up to 6 kilos and measure over 60 centimetres. It lives in the tropical dry forest. But due to cattle breeding and agriculture, these critters are losing their habitat and falling prey to feral cats and dogs.

Featured photo: Lacoste

lacoste new logo

Source: Lacoste

Will you be buying a Lacoste new logo polo tee in support of the Save Our Species programme? Let us know in the comments.

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